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Connecting People + Places
William Morris Endeavor
William Morris Endeavor is the largest and oldest global talent agency, with offices in Beverly Hills, New York, Nashville, London and Miami. WME engaged McCoy Design to brand its Nashville space and establish a vibe welcoming to artists, music executives, and staff.
Challenge
WME needed to represent its established, respected international brand through the lens of Music City’s signature culture.
Solution
We created a show-stopping piece in WME’s main lobby: a 10-foot wide, one-of-a-kind chandelier made of 900 individually-hung drumsticks and paired with a bold, custom guitar graphic. It’s an ever-evolving piece representing the company’s connection to each client; each newly signed talent hangs their own autographed drumstick in a welcoming celebration. We created lounge area vignettes by recreating iconic Nashville music venue signage, in addition to directional and room designation graphics and hand-picked “coffee table artifacts” and wall art throughout.
We helped WME put some Nashville in its national brand.
Client
Hastings Architecture Associates, LLC
Location
Nashville, Tennessee
Photographer
Eric Laignel
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