In addition to strategic wayfinding elements and room signage, we created a “family wall” to serve as the centerpiece of the new space. The family wall is intended to connect the Nashville team to the brand’s global vision. We created an original piece that showcases the administrative, legal and financial aspects of the office; highlights its history; and conveys a sense of entrepreneurship. We incorporated digitized sound waves of WMG’s tagline, iconic phrases for vintage contracts, and portraits of WMG music legends.