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Connecting People + Places
Warner Music Group
Warner Music Group is a multinational entertainment company headquartered in NYC. When the company moved its US Shared Services group to Nashville, WMG engaged McCoy Design to design room signage, wayfinding, and a “family wall,” the centerpiece of the project and the new space.
Challenge
Warner needed to create a connection between its international brand and its Nashville teams, showcase the type of work its teams accomplish in the Nashville office (legal, administrative, etc), and represent a sense of entrepreneurship.
Solution
In addition to strategic wayfinding elements and room signage, we created a “family wall” to serve as the centerpiece of the new space. The family wall is intended to connect the Nashville team to the brand’s global vision. We created an original piece that showcases the administrative, legal and financial aspects of the office; highlights its history; and conveys a sense of entrepreneurship. We incorporated digitized sound waves of WMG’s tagline, iconic phrases for vintage contracts, and portraits of WMG music legends.
We helped WMG make its day-to-day functions feel fresh, fun, and visually appealing.
Client
Hastings Architecture Associates, LLC
Location
Nashville, Tennessee
Photographer
McGinn Photography
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