Located in the heart of downtown Louisville, the 30-story Omni Hotel includes 612 rooms and 225 luxury apartments, and 70,000 square feet of meeting space. A unique feature of the Omni Hotel is the Falls City Market, “an emporium of eateries and shops in downtown Louisville.” The hotel’s signature pedestrian thoroughfare serves as a community gateway for hotels and locals alike. Omni Hotel engaged McCoy Design to create visual branding for 14 different food and beverage establishments as well as signage and wayfinding for the hotel and apartments.