We carefully crafted our scope and leaned heavily on the facility staff to provide measurements and information, reserving as much of the budget as possible for quality design and fabrication. We used existing structures in the signage where possible, and incorporated simple panels and digitally printed graphics to achieve visual interest at a lower cost. We took our design cues from the newly created branding for the Superspeedway, incorporating the new black and cream palette with pops of accent color. We borrowed shapes and lines from the logo, and created graphics that work to unify the components into a cohesive sign family. The elements all serve to liven and refresh the newly opened facility.