After sitting vacant for a decade, the Nashville Superspeedway needed an extensive renovation to re-open as the regional event landmark it hoped to become. The Nashville Superspeedway engaged us to create signage and strategic wayfinding for a large, multi-use venue.
Our challenge for this project was threefold. Thanks to soaring renovation costs, the signage and wayfinding budget was fairly small. It also needed to be designed, bid, fabricated, and installed in time for the first race of the season, which was only a few months away. Lastly, the signs also needed to be changeable as the venue would potentially be the home to several types of events, from auto races to music concerts.
We carefully crafted our scope and leaned heavily on the facility staff to provide measurements and information, reserving as much of the budget as possible for quality design and fabrication. We used existing structures in the signage where possible, and incorporated simple panels and digitally printed graphics to achieve visual interest at a lower cost. We took our design cues from the newly created branding for the Superspeedway, incorporating the new black and cream palette with pops of accent color. We borrowed shapes and lines from the logo, and created graphics that work to unify the components into a cohesive sign family. The elements all serve to liven and refresh the newly opened facility.
We helped the Nashville Superspeedway create an on-brand, on-time, on-budget environment that's ready for action.
Dover International Speedway
Aerial Innovations Southeast, Inc.