MBA needed to create a signage system that could be immediately implemented, then expanded over time to recognize future donors and their gifts to the school. The signs had to be clear and strategic for wayfinding, but also provide a way to both honor donor contributions and inspire future donors to support the school with a major gift. The icons for MBA’s eight Pillars of Wellness had to be descriptive enough to get the idea across, but simple enough to be created in several materials throughout the campus.