LifePoint Health Branding and Stairwell Graphics

Brentwood, Tennessee

LifePoint Health is a leading healthcare corporation dedicated to providing patient-centered care in rural and non-urban communities across the United States. The McCoy Design team was initially called upon to usher in the spirit of their multiple communities to their new seven-story headquarters just south of Nashville. Solutions include designing a leather-inspired brand wall, sourcing and displaying over 300 LifePoint community-centric images, and curating fine art for public spaces. Much of the artwork was created by residents hailing from regions currently served by a LifePoint Health hospital, while the brand wall texture is inspired by a leather tooler from Elko, Nevada—also a LifePoint community. The leather tooling design was recreated on glass, and is LED-lit to undulate from the brand’s blue to subtle green. The project’s stairwells were branded with activating graphics containing beneficial facts about stair climbing, further promoting a healthy workplace culture. McCoy Design’s branding efforts for LifePoint are ongoing, and currently include art direction and design of a coffee table book of brand-significant artifacts.